Book tip: Kellermänner play their part in a motorcycle thriller
There are products whose name stands for an entire segment: ‘Tempos’ are such an example, you could also say handkerchiefs. There are many adhesive tapes, but ‘Tesa’ also describes the whole segment... Indicators are often referred to as ‘Kellermänner’. No wonder, because the Aachen-based company virtually invented the genre of compact, high-quality, and shapely LED turn signals.
Now you can emphasize this as a company again and again, fits well into marketing. But it's even better to hear it from partners and customers. However, it becomes iconic when one's own products find their way into popular culture.
"That's good... was certainly expensive, your Harley ... the whole conversion ... Fender, Ape, Kellermänner, lowered... I nodded appreciatively, that was jargon and pure knowledge."